Dear Production Companies/Advertising Agencies/Whichever Of You Damned Fools This Concerns
Please, on behalf of all us actors who have invested many years and much heartache into honing our skills and persevering with this ridiculous job, cease with this current obsession for casting non-actors in your adverts.
This may surprise you but we actors are capable of acting. We can play friends. We can play lovers. We can play the fact that we are loyal customers of your stupid, jumped-up brand. That's what we do. That is our job. We do well at it. Audiences pay money to watch us play these roles on stage. They'll fork out the hard-earned pay to see us at the cinema. They might even cancel a night out because they want to see something we're in on the TV.
This is our job. You know, those things that doctors and shop assistants and accountants and lawyers and street cleaners and secretaries have. Those things that you have. Like everyone else, this is our living. Yes, we may not save lives. We don't keep the transport system running and we don't ensure people have groceries to buy every day. But we still play our part. We entertain. We inform. We ensure that daytime TV remains watched. Imagine that a gang of 'real' people were drafted in to create an advert. How would you feel if that contract went to your cousin Dave while you remained unemployed for another month? You. Would. Be. Livid.
This job is tough enough at the best of times. We attention-starved jesters have thrown ourselves into an already over-subscribed profession so why do you insist on making it even harder for us? Just one well-paid advert would stop an actor fretting about how they're going to pay their bills for a few months. Maybe it doesn't fulfil that artistic wish that we constantly strive for but it lifts that horrible weight that remains on our shoulder like a poorly designed bag for a short amount of time.
I've seen you offering 'real' people up to £3000 to be in your adverts. These real people have real jobs that pay them real wages. The only good that can come of this is that my temp agency might finally have some work for me while this 'real' person goes on a swish holiday with their winnings. However, if you just gave the job to me then I wouldn't need to keep harassing my temp agency and I'll finally have a credit on my CV that doesn't require people to look at it quizzically and wonder if I've just made up this obscure list of unheard of roles.
I know the trend is for reality. TOWIE and Made In Chelsea and Geordie Shore and all the others have taken over our TV channels meaning that dramas and comedies have to fight harder than ever just to get seen. But that doesn't mean you're not allowed to buck the trend. You can trust actors. We will do whatever you ask of us. We'll Shake 'n' Vac. We'll tell the world that we buy any car. Heck, we'll even swallow our pride and let everyone know that they should go compare.
So next time you go to make an advert, please think of your local actor. Think of how much your job would mean to them. Think about how much easier they'll be to direct. Think about the fact that this is their job and this is what they do for a living. Professionally.
Yours restingly,
Miss L